15 Secrets Roofing Companies Don’t Want You to Know
1. Not All Roofs Need to Be Replaced
Roofing companies often push for full replacements, but the truth is, not all roofs need replacing. Many times, a simple repair or partial replacement will do the job. So, what are the signs that a repair is enough?
Look for: Missing or loose shingles, small leaks that aren’t widespread, and areas where the roof still feels sturdy underfoot. A trustworthy roofer will evaluate and explain these options instead of pushing you toward a more expensive replacement.
2. Cheap Materials = Short Lifespan
It’s tempting to save money on roofing materials, but this can be a costly mistake. Low-cost shingles or underlayment might cut the upfront price, but they also reduce your roof’s longevity. Cheap materials deteriorate faster and may need more frequent repairs or an earlier replacement.
What to Look For: Ask your roofing contractor about the types of shingles and underlayment they use. Premium materials, like architectural shingles and waterproof underlayment, add to your roof’s durability and save money over time.
3. Limited Warranties May Have Hidden Clauses
A “lifetime warranty” sounds appealing, but often these warranties come with fine print. Many roofing warranties are prorated, meaning coverage decreases as time passes. Some even limit what they cover or require costly maintenance to stay valid.
Tip: Always ask about specific warranty terms, including whether labor and materials are covered and for how long. Make sure you fully understand what’s protected so there are no surprises down the line.
4. The True Cost of Hiring an Unlicensed Contractor
Hiring an unlicensed contractor might save money initially, but it can lead to serious problems down the road. Unlicensed roofers may lack insurance, leaving you liable for any accidents that occur on your property. They may also lack the training or skills required to deliver quality work.
Protect Yourself: Verify that your roofer is fully licensed and insured. A reputable company, like New Look Roofing, will readily provide proof of their credentials and certifications.
5. Upcharges on “Free” Inspections
The promise of a “free inspection” is common in the roofing industry, but beware of hidden costs. Some companies use free inspections as an opportunity to inflate repair prices or recommend unnecessary work.
How to Find a Reliable Inspection: Look for companies with a transparent inspection process and a solid reputation, like New Look Roofing, which prides itself on honest assessments without the hard sell.
6. Roof Ventilation Matters More Than You Think
Proper roof ventilation might not sound exciting, but it’s crucial. Without it, your roof can trap moisture and heat, which weakens shingles and raises your energy bills. Poor ventilation can even void warranties on some roofing materials.
What to Look For: Ask your roofer how they ensure proper ventilation. This includes ridge vents, soffit vents, and attic ventilation, which extend your roof’s lifespan and improve home efficiency.
7. Some Companies Cut Corners on Insurance Claims
Insurance claims should be straightforward, but some roofing companies take advantage of the process. They may inflate repair estimates to get a bigger payout or fail to document the damage accurately, risking claim rejection.
Protect Your Claim: Ask your roofing company to document the damage thoroughly and provide a detailed, transparent estimate. Working with a professional company, like New Look Roofing, can help you avoid insurance claim headaches.
8. Flashing Problems Are Often Overlooked
Flashing—the material used to seal areas around vents, chimneys, and skylights—often causes leaks. Unfortunately, many contractors overlook this or improperly install flashing.
Tip: Ensure your contractor checks and repairs any flashing issues. Well-installed flashing prevents leaks, improves roof durability, and saves on future repairs.
9. High-Pressure Sales Tactics Can Cost You More
Some roofing companies use high-pressure sales tactics to convince homeowners to make quick decisions. This can lead to costly, rushed choices and buyer’s remorse.
Watch Out For: Phrases like “limited-time offer” or “we can only hold this price today.” Take your time to evaluate quotes and get a second opinion if needed. Roofing companies, such as New Look Roofing, believe in providing clear, pressure-free information so you can make the best decision for your home.
10. Choosing the Lowest Bid May Backfire
It’s natural to look for the best deal, but choosing the lowest bid often comes with risks. Lower-priced contractors may use cheap materials, cut corners, or lack experience.
Red Flags: If a bid is significantly lower than others, ask why. Trustworthy contractors will provide an estimate and explain any costs. They’ll also have a history of satisfied clients who can vouch for their work.
11. Professional Roofing Companies Provide Detailed Contracts
A detailed contract outlines what to expect during the project, including timelines, materials, and payment terms. Without it, you risk miscommunication and additional charges.
Checklist for a Good Contract: Ensure your contract includes all details on materials, warranties, timelines, and payment terms. Roofing companies like New Look are upfront about every aspect of their work, giving you peace of mind throughout the project.
12. Some “Roofing” Companies Outsource to Third-Party Crews
When a company outsources labor, it’s harder to maintain quality control, which can lead to inconsistent workmanship.
Tip: Ask whether your roofer uses in-house crews or subcontracts. Companies that use their own trained teams, like New Look, can better ensure quality control and accountability from start to finish.
13. Layering Shingles Isn’t Always a Good Idea
Some contractors suggest adding new shingles over old ones to save time and reduce labor costs. However, this shortcut can add weight to the roof and trap heat, leading to premature aging.
When Layering Works—and When It Doesn’t: Layering may be acceptable in specific cases, but it’s usually better to remove old shingles first. A full removal gives your roof a fresh foundation and allows any underlying issues to be addressed.
14. Companies That Don’t Clean Up or Cause Damage to Your Yard or Driveway
Some roofers leave debris, nails, and equipment around, or they park heavy trucks that can damage your driveway or yard. These oversights can lead to unexpected cleanup costs and even damage to your landscaping.
What to Expect from Professionals: A quality roofing contractor will respect your property, protect your landscaping, and clean up thoroughly. New Look is known for our great cleanup and care for your property, treating it like it's our own.
15. Not All Roofers Are Well-Trained
Roofing is a specialized skill, and not every contractor invests in training their team. Lack of training can lead to sloppy work and costly repairs down the line.
How to Verify Training: Ask about the team’s certifications and experience. A well-trained crew, like the one at New Look Roofing, is up-to-date on industry best practices, committed to delivering quality workmanship, and are professionally certified.
Why Choose New Look Roofing?
If you’re searching for a reliable roofing company, New Look Roofing stands out. Our team combines professionalism, craftsmanship, and a dedication to customer satisfaction. From initial inspection to project completion, New Look prioritizes transparency, quality materials, and respectful service. We’re not just here to install a roof—we’re here to build long-lasting relationships and deliver roofs built to last.
New Look Roofing’s commitment to excellence means no hidden fees, no surprises, and no shortcuts—just straightforward, dependable service you can trust. For a hassle-free roofing experience that prioritizes your home and peace of mind, look no further than New Look Roofing.
New Look Roof specializes in roofing, siding, windows, gutters, and repairs. We serve the greater Louisville Area and pride ourselves on being industry-leading in materials, education, training, and craftsmanship. We invite all potential clients to fill out a form online or call us directly at 502.341.4415!